Noticias de ultima
  • 12.00 iGB L!VE deemed ‘unforgettable’ as it breaks industry record with over 20,000 attendees
  • 12.00 WA.Technology Receives GLI Certification in Brazil for Casino Aggregator Product
  • 12.00 LOTERJ advances international partnership with WA.Technology to control VLTs and strengthens its leadership in regulating the gaming sector
  • 12.00 Kenya legislators propose raising the gambling age to 21 and introducing higher-stake betting zones
  • 12.00 Altenar unveils all the secrets about Betting in Asia
  • 12.00 Native casino revenues hit record $43.9B as growth streak continues
  • 12.00 MGM Resorts sees revenue boost driven by strong performance in sports betting
  • 12.00 Lynon Welcomes Amigo Gaming as Newest Integrated Partner
  • 12.00 Casino operator Star Entertainment faces a $41 million repayment as crucial deal falls apart
  • 12.00 Onlyplay presents Diamond Style: a classic experience with a modern rhythm
Gaming

“I thrive on the satisfaction that comes with a successful game launch:” Smilena Ilieva, CT Interactive

Friday 30 de June 2023 / 12:00

2 minutos de lectura

(Sofia).- Smilena Ilieva, CRM Manager at CT Interactive, is an expert with 12 years of experience in the field of sales and sales administration. She entered the iGaming industry 4 years ago. Smilena Ilieva has a master’s degree in international cooperation and European projects. Read this team member presentation.

“I thrive on the satisfaction that comes with a successful game launch:” Smilena Ilieva, CT Interactive

How did you become part of the team of CT Interactive?
I became part of the team at CT Interactive by expressing my desire to join a leading company in the iGaming industry. With CT Interactive being recognized as a prominent player in the field, I was eager to contribute my skills and be a part of their accomplished team. Through a competitive selection process, I showcased my expertise and enthusiasm for the iGaming industry, ultimately securing a position at CT Interactive. Since then, it has been a rewarding experience collaborating with industry leaders and contributing to the company's ongoing success.

What does your department deal with?
The CRM team manages post-sales processes, tracking integrations, and analyzing outcomes for our partners. We focus on understanding client needs and delivering tailored solutions for optimal results.

What is your typical working day like? 
As a CRM Manager, my working day is a dynamic exploration of customer relationships, with every challenge met with a smile. Equipped with data and insights, I delve into the details of customer behaviour, uncovering their preferences and needs. With creativity and precision, I develop tailored approaches that engage and build loyalty. From analysing feedback to coordinating campaigns, I navigate the field of customer engagement, guiding brands towards lasting relationships.

What is your favourite part of your job?
My favourite part of being a CRM manager is when we're getting ready to release a new game at CT Interactive. From coordinating marketing campaigns to engaging with our loyal player base, I thrive on the energy and satisfaction that comes with a successful game launch. Seeing our efforts result in the joy and excitement of our players is truly gratifying, and it's my favourite aspect of the job.

What do you work on currently?
As a CRM manager, I am currently immersed in a diverse range of projects. My main focus is on developing strategies for new games, identifying potential clients, and exploring untapped markets. I am actively involved in designing personalized customer engagement initiatives and refining our marketing campaigns. By juggling these tasks, I strive to expand our reach, enhance player experiences, and drive growth for our organization.

What are the key skills required for the job? 
As a CRM manager, the key skills essential for the role are patience, concentration and excellent product knowledge. Patience enables me to understand and address customer needs effectively, while having extensive product knowledge enables me to provide valuable insights and recommendations to both clients and internal teams. These skills enable me to effectively manage customer relationships and achieve the desired results.

What's the biggest challenge you've faced at work?  
In my day-to-day work, I encounter unique challenges every day, which keeps me engaged and constantly learning. Each day presents an opportunity to overcome new obstacles and find innovative solutions to ensure customer satisfaction.

What was your first job?
My first job was at a car company representation office, where I developed and refined my skills in understanding and meeting the needs of clients in the automotive industry. It was a valuable experience that set the stage for my career in CRM.

What did you dream of becoming when you were little? 
When I was young, I aspired to become a doctor to make a positive impact on people's lives.

What is your hobby outside of work?

Outside of work, one of my greatest hobbies is spending time with animals, particularly my beloved dog. I find solace in immersing myself in nature, whether it's going for long walks, exploring scenic trails, or simply appreciating the beauty of nature.

Categoría:Gaming

Tags: online gaming, Casino Online, CT Interactive,

País: Bulgaria

Región: EMEA

Event

Peru Gaming Show 2025

18 de June 2025

Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025

(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.

Friday 18 Jul 2025 / 12:00

From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion

(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST

MÁS CONTENIDO RELACIONADO