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Gaming

“I thrive on the satisfaction that comes with a successful game launch:” Smilena Ilieva, CT Interactive

Friday 30 de June 2023 / 12:00

2 minutos de lectura

(Sofia).- Smilena Ilieva, CRM Manager at CT Interactive, is an expert with 12 years of experience in the field of sales and sales administration. She entered the iGaming industry 4 years ago. Smilena Ilieva has a master’s degree in international cooperation and European projects. Read this team member presentation.

“I thrive on the satisfaction that comes with a successful game launch:” Smilena Ilieva, CT Interactive

How did you become part of the team of CT Interactive?
I became part of the team at CT Interactive by expressing my desire to join a leading company in the iGaming industry. With CT Interactive being recognized as a prominent player in the field, I was eager to contribute my skills and be a part of their accomplished team. Through a competitive selection process, I showcased my expertise and enthusiasm for the iGaming industry, ultimately securing a position at CT Interactive. Since then, it has been a rewarding experience collaborating with industry leaders and contributing to the company's ongoing success.

What does your department deal with?
The CRM team manages post-sales processes, tracking integrations, and analyzing outcomes for our partners. We focus on understanding client needs and delivering tailored solutions for optimal results.

What is your typical working day like? 
As a CRM Manager, my working day is a dynamic exploration of customer relationships, with every challenge met with a smile. Equipped with data and insights, I delve into the details of customer behaviour, uncovering their preferences and needs. With creativity and precision, I develop tailored approaches that engage and build loyalty. From analysing feedback to coordinating campaigns, I navigate the field of customer engagement, guiding brands towards lasting relationships.

What is your favourite part of your job?
My favourite part of being a CRM manager is when we're getting ready to release a new game at CT Interactive. From coordinating marketing campaigns to engaging with our loyal player base, I thrive on the energy and satisfaction that comes with a successful game launch. Seeing our efforts result in the joy and excitement of our players is truly gratifying, and it's my favourite aspect of the job.

What do you work on currently?
As a CRM manager, I am currently immersed in a diverse range of projects. My main focus is on developing strategies for new games, identifying potential clients, and exploring untapped markets. I am actively involved in designing personalized customer engagement initiatives and refining our marketing campaigns. By juggling these tasks, I strive to expand our reach, enhance player experiences, and drive growth for our organization.

What are the key skills required for the job? 
As a CRM manager, the key skills essential for the role are patience, concentration and excellent product knowledge. Patience enables me to understand and address customer needs effectively, while having extensive product knowledge enables me to provide valuable insights and recommendations to both clients and internal teams. These skills enable me to effectively manage customer relationships and achieve the desired results.

What's the biggest challenge you've faced at work?  
In my day-to-day work, I encounter unique challenges every day, which keeps me engaged and constantly learning. Each day presents an opportunity to overcome new obstacles and find innovative solutions to ensure customer satisfaction.

What was your first job?
My first job was at a car company representation office, where I developed and refined my skills in understanding and meeting the needs of clients in the automotive industry. It was a valuable experience that set the stage for my career in CRM.

What did you dream of becoming when you were little? 
When I was young, I aspired to become a doctor to make a positive impact on people's lives.

What is your hobby outside of work?

Outside of work, one of my greatest hobbies is spending time with animals, particularly my beloved dog. I find solace in immersing myself in nature, whether it's going for long walks, exploring scenic trails, or simply appreciating the beauty of nature.

Categoría:Gaming

Tags: online gaming, Casino Online, CT Interactive,

País: Bulgaria

Región: EMEA

Event

GAT EXPO CARTAGENA 2025

28 de April 2025

Colombian Olympic Committee, GAT Expo, and Colombian Official Esports Announce Historic Partnership to Promote Esports as an Olympic Discipline in Colombia

(Cartagena) - The Colombian Olympic Committee (COC) and GAT Esports have sealed a strategic partnership to promote esports as part of the country's professional sports ecosystem. The announcement was made at a formal ceremony held at the gaming industry products and services exhibition hall, attended by Marco Emilio Hincapié, President of Coljuegos, COC executives, José Aníbal Aguirre, CEO of GAT Esports, media, and special guests.

Wednesday 30 Apr 2025 / 12:00

GAT Expo 2025: Novelties, technology, innovation, and high-level networking in the magical city of Cartagena

(Cartagena, SoloAzar Exclusive).- Today concludes GAT Expo Cartagena 2025, which has taken place this week with the presence of 23 countries and more than 70 international brands in the historic city of Cartagena de Indias, with its cobblestone streets, flower-filled balconies, and centuries-old walls.

Wednesday 30 Apr 2025 / 12:00

Successful Start to GAT Expo Cartagena 2025, Which Continues with Two Days of Gaming Sector Exhibitions

(Cartagena, SoloAzar Exclusive).- Perfect attendance and strong performance were the highlights yesterday at the GAT Academy conference series at the start of GAT EXPO Cartagena, which continues today and tomorrow with the exhibition of products and services from important companies in the gaming sector, both traditional and online.

Tuesday 29 Apr 2025 / 12:00

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